In June 2015 we decided to start working with MAX Tourism, a Sales Representation Company specialized in promoting touristic companies from Spain in the Scandinavian MICE market.

During the time of collaboration we have grown our exposure in the nordic countries significantly with tangible results to our company. Valeska Nawatzki, who is the founder and manager at MAX Tourism, has more than 20 years of experience in the sector, which is undoubtedly a great strength.

From 28th August til 1st September we moved together with Valeska to the Norwegian capital in order to visit Event Agencies and promote Spain and some of the activities we can organize for Incentive Groups and show our creativity.

Spain has always been one of the first tourist destinations in the world to visit, as it is reflected in official statistics. The number of foreign tourists that visited the destination in the first six months of the year exceeded 36.3 million, 11.6% more than in the same period of 2016.

Nordic countries are in 4th place after the United Kingdom, Germany and France (that is huge!). And we should not forget the big amount of flight connections that exist from all major Scandinavian cities to all the main Spanish airports.

Travelers from the Nordic countries are amongst the highest spenders in the world and they spend 90% more that the average European Tourist on food, accommodation and attractions. And when they first consider a destination, their preference will always be that it has a warm climate, something that makes our country the perfect choice.

See you soon!

IB Team

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